Romeo y Julieta Cigars – Cuba’s largest Habano brand
The Romeo y Julieta brand and Shakespeare’s love tragedy have more in common than just the name. What they both have in common is that their origins are surrounded by a certain uncertainty: It is said that Shakespeare, like all the others, did not write the play himself, while the founding date of the Romeo y Julieta cigar is anything but clear. Some claim that Inocencia Álvarez and Manin García launched the brand in Havana in 1850. Other sources say it was in 1873 or 1875. In the end, however, it doesn’t matter, because the really important number for the Romeo y Julieta brand is 1903. In that year, the marketing genius José Rodriguez Fernández, known as Don Pepin , acquired the company with the pleasant-sounding name, ending the sleeping beauty slumber in which it had slumbered for decades.